Talking to clients about long-term care (LTC) isn’t always easy. But with the right tools and approach, it can be one of the most valuable conversations you have.
Join us for our first LTC Awareness Month webinar. We’ll walk you through a four-step process to help you guide clients from their first LTC conversation to a personalized care plan, with ready-to-use resources to support every step.
You’ll learn how to:
• Get the conversation started with client-approved infographics and educational materials that show why LTC planning matters.
• Ask the right questions using fact finders and worksheets that help uncover what clients want and need.
• Get past common objections with resources to help address concerns and keep the conversation moving.
• Present a solution that fits your client’s goals, needs and financial situation.
How to present an LTC solution to a client
DATE: Friday, November 13, 2026
TIME: 11:30 a.m. CST
SPEAKER: Mike Sweazey
Talking to clients about long-term care (LTC) isn’t always easy. But with the right tools and approach, it can be one of the most valuable conversations you have.
Join us for our first LTC Awareness Month webinar. We’ll walk you through a four-step process to help you guide clients from their first LTC conversation to a personalized care plan, with ready-to-use resources to support every step.
You’ll learn how to:
• Get the conversation started with client-approved infographics and educational materials that show why LTC planning matters.
• Ask the right questions using fact finders and worksheets that help uncover what clients want and need.
• Get past common objections with resources to help address concerns and keep the conversation moving.
• Present a solution that fits your client’s goals, needs and financial situation.
How to present an LTC solution to a client
DATE: Friday, November 13, 2026
TIME: 11:30 a.m. CST
SPEAKER: Mike Sweazey
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