For all ages, classes, amounts, and durations, Banner ranks #1 – 78% of the time. William Penn ranks #1 – 83% of the time.
New rates include both decreases and increases. Price decreases improved our #1 ranking by over 20% and were primarily focused in these areas:
• Higher face amounts ($500K or more)
• Younger lives (Age 57 and below)
• All underwriting classes
• Evenly split between males and females
• 15- and 30-year plans
Increases affected 15% of all pricing cells, however, most made no change to competitive rank.