LGA Accidental Death Marketing Campaign

Accidental Death Marketing Campaign

In 2017, Legal & General America launched a new customer marketing initiative, offering a new coverage option to current policyholders. Specifically, the offer gave select policyholders the opportunity to purchase an Accidental Death (AD) policy with no evidence of insurability.

Following the three campaigns launched in 2017, we’re pleased to announce that we will be rolling out another campaign within the next two weeks. As with the previous campaigns, this one will be handled entirely from our home office — with little to no effort or expense on your part!

During this new campaign, select policyholders who are on a direct bill payment mode will receive an offer to purchase an AD policy through their life policy billing statements. Much like the previous direct mail campaigns, policyholders can enroll in this valuable coverage using an authorization form, which can easily be completed and returned by mail or accepted online.

Important details
• Servicing agents and their upline hierarchies will be compensated on accepted offers with a one-time commission on the first year’s premium. For a detailed compensation schedule, contact a member of our sales team.
• Agents and their upline hierarchies must be A&H licensed to receive commissions and their licenses must be in the National Insurance Producer Registry (NIPR).
• The Accidental Death policy is guaranteed issue — no additional underwriting required!
• The mailing will be specific to each customer and will include a personalized coverage amount and pre-calculated premium.

The bottom line

This continues to be a great opportunity for you and your agents to enjoy additional financial compensation — without any additional workload — and for customers to better protect their families’ financial future!

Please contact our office for further details.