Effective April 27, 2020, PruLife Universal Protector will be repriced in response to the current interest rate environment. The new rates will result in an average increase of 8% to 12% in all states (except New York) depending on age, underwriting class, and premium funding patterns. However, Prudential remains committed to the GUL marketplace and we strive to provide the best value possible for our customers.
In New York, the average increase in premium is approximately 20%, which is due to the interest rate environment and reserve requirements specific to New York. Several competitors also charge higher premiums in New York or have restricted products available for sale. Please note the new pricing release in New York is pending state approval.